Benefits
Elanza Media™ utilizes advanced outdoor digital media technology , specifically LED based digital billboards that offers an opportunity to present advertising content without many of the constraints imposed by conventional static billboards. For the general public and consumers, Elanza Media™ provides an opportunity to view digital media content outdoors which is eye-catching, dynamic, appealing, educating, refreshing and easily viewable from a distance. Some identifiable benefits of the digital billboard are as listed below :
- iconPositioning of the digital billboard as the outdoor digital gateway and communications and control center providing digital media content
- iconPresenting content without many of the constraints imposed by conventional static billboards, thereby preventing “billboard burnout” (seeing the same image again and again)
- iconBringing together Internet connectivity, informational and eye-catching content, client & consumer interaction, digital advertising and state-of-the-art technology.
- iconLeverage the functional utility and consumer familiarity with billboards – but now on a digital level through a large screen LED display, which can be of any size and can be viewable from a distance
- iconContent targeted to the consumer will be WYSIWYG (what you see is what you get), and changing at frequent intervals (typically every 6 secs)
- iconCreate an ongoing consumer base with recurring revenues for the advertiser